Current Premier League sponsorship rules declared unlawful

by BlackCaesarNT

14 Comments

  1. BlackCaesarNT on

    > In a landmark decision that could have huge ramifications for England’s top flight, it was ruled that City were unfairly blocked from agreeing two huge sponsorship deals earlier this year.

    > It opens the door for the English champions, majority-owned by Abu Dhabi,to strike significantly higher sponsorship agreements with associated parties than previously allowed — including with Etihad, their stadium and shirt sponsor — and to pursue compensation and costs from the Premier League for abusing its position. **Other clubs could also now seek damages should they believe they have been impacted.**

    They are clearly talking about us at the bottom there.

  2. MiguelAlmiron on

    Good! PL have obviously been run by Man U, Liverpool Arsenal in the last 20 years. Every rule to fit them but none to fit the rest. Everton, Forest, Us, Villa etc licking their lips right now.

  3. Suddenly a sponsorship deal worth £1billion between the club and the Strawberry pub has miraculously been agreed. Almost uncanny coincidence.

  4. BallastTheGladiator on

    I’m not entirely sure on the implications of this if I’m honest, all I know is that I want the big six fucked over bigtime for even attempting to prevent anyone else reaching their financial level.

  5. BlackCaesarNT on

    >While some elements of City’s claim were dismissed, the 175-page partial final award, which has been seen by The Times, found that:

    >• Some of the new rules brought in by the Premier League earlier this year, which include placing the burden of proof onto clubs to show that deals are of fair market value, are unlawful

    > • The rules are also unlawful because they do not take into account interest-free loans that shareholders use to inject funds into their clubs

    > • Both the original and amended rules are procedurally unfair because a club is not given access to comparable deals the Premier League can use to determine fair market value.

  6. Mixed feelings about this. I felt dejected going into this season bc we clearly needed to improve the squad but were held back by rules meant to do just that. Now if we can inject our owners money into the club it’ll be great for our team but it will make have a larger trickle on effect for the rest of the league and the game worldwide.

    I’ve spent enough seasons watching a team held back by anything and everyone so in some ways I don’t care and want to see us have our chance at the top. I’m trying to “both sides” this ruling but honestly we were being targeted so blatantly that I’d love to see it blow up in the faces of all the clubs that tried to hold us back.

  7. I have no idea how significant this actually is for us, but I’m just happy to see the Premier League (and therefore it’s ruling class) defeated in this matter.

  8. It’s even better than just us being able to inflate deals, it means all these clubs with infinite 0% interest loans from their owners are going to have to start adding them into PSR and cut their own spending back, or the clubs have to pay off the loans.

    That’ll put the brakes on a lot of the US owners and potential US investment if they have to spend actual cash instead of leveraging it all.

    Would have screwed Ashley and his £200m or whatever of interest-free loan too, back in the pre-takeover days

  9. Another massive knock on affect of this is clubs like Everton, Brighton, Arsenal, West Ham etc that have been using below market value interest on loans from their owner(s) into their club(s) to inflate their bank balance (therefore income etc) maybe in a huge pickle.

    *interest free shareholder loans I believe is the correct term

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