In business, his rivals would be the first to admit it. Bernard Arnault, the richest man in France, Europe and sometimes the world, plays to win.
Yet beyond the America’s Cup (aka the Louis Vuitton Cup), partnering with individual sports stars and his love of tennis – he has a penchant for knocking up against Roger Federer – Arnault was not known for major forays into the world of sport. An accomplished pianist, the billionaire aesthete was more interested in fine art and classical music.
All that has now apparently changed. It started with the Paris Olympics, into which LVMH pumped €150 million in sponsorship and gained massive global exposure.
Then this month, the group announced a 10-year sponsorship deal as a global partner of Formula 1 to the reported tune of €150 million.
As if that weren’t enough to rock “le monde sportif”, it emerged last week that the Arnault family was teaming up with Red Bull, the Austrian energy drink and sports giant, to buy Paris FC.
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***The Telegraph reports:***
In business, his rivals would be the first to admit it. Bernard Arnault, the richest man in France, Europe and sometimes the world, plays to win.
Yet beyond the America’s Cup (aka the Louis Vuitton Cup), partnering with individual sports stars and his love of tennis – he has a penchant for knocking up against Roger Federer – Arnault was not known for major forays into the world of sport. An accomplished pianist, the billionaire aesthete was more interested in fine art and classical music.
All that has now apparently changed. It started with the Paris Olympics, into which LVMH pumped €150 million in sponsorship and gained massive global exposure.
Then this month, the group announced a 10-year sponsorship deal as a global partner of Formula 1 to the reported tune of €150 million.
As if that weren’t enough to rock “le monde sportif”, it emerged last week that the Arnault family was teaming up with Red Bull, the Austrian energy drink and sports giant, to buy Paris FC.
**Article link:** [https://www.telegraph.co.uk/news/2024/10/16/how-europes-richest-man-is-taking-over-the-sporting-world/](https://www.telegraph.co.uk/news/2024/10/16/how-europes-richest-man-is-taking-over-the-sporting-world/)
It already sounded unsympathetic in the headline. Another far too rich person who sees football as a place to show off.
But then to team up with Red Bull, who are actively undermining the club structure in Germany… just stay away.
He can fuck off, too.
probably money if i had to guess without reading the article